Services: Branding / Spatial Design / Experience Design / Customer Experience / Interior Design
Sectors: Hospitality / Food and Beverage / Entertainment and Recreation
Grind
London’s most successful coffee and cocktail brand
In 2010, the founders of Grind approached me with the ambitious goal of establishing the most thriving coffee and cocktail brand in London. I took on the challenge by spearheading the brand's transformation, beginning with Shoreditch Grind. Over the course of 15 years, my collaboration with Grind has yielded tremendous results, with the brand successfully expanding to all 14 of its locations.
To support Grind's constantly evolving franchise, I created an adaptable spatial design ecosystem that incorporated elements of branding, interior design, customer experience, technology, and signage. This comprehensive approach enabled the brand to seamlessly express its unique personality across all physical spaces.
Grind owes its remarkable success to this robust design ecosystem, which has effectively captured the essence of the brand and brought it to life in the real world.
1 Grind coffee is drunk every 3 seconds across the UK
Holborn Grind was nominated for the 2015 London's Best Bar award
